by Gminski Stubbs | Jan 31, 2020 | business, Marketing, small business
Studies show that customer acquisition costs 5 to 25 times more than customer retention. So, it makes business sense to focus your time, energy and money into turning your current customers into fans, advocates, promoters and ambassadors. You want customers to feel...
by Gminski Stubbs | Jan 22, 2020 | business, Marketing, small business
In 1910, American philosopher, psychologist, and educational reformer John Dewey introduced the five stages of the customer’s buying process: Problem / Recognition Information Search Evaluation of AlternativesPurchase DecisionPost Purchase Behavior Problem /...
by Gminski Stubbs | Dec 17, 2019 | business, Marketing, small business
Your website is up, you have more business cards than you know what to do with and all your other processes are in place, but there’s only one problem… no one knows about you or your business. I tell people all the time, the setup is the first many steps when it comes...
