Shut Your Mouth
As an extrovert, sometimes I have to fight the urge not to talk too much and overshare. I’ve had to learn to shut my mouth, listen, and only speak when it’s appropriate.
5 Tips for Building Brand Loyalty That Keeps Customers Coming Back
Studies show that customer acquisition costs 5 to 25 times more than customer retention. So, it makes business sense to focus your time, energy and money into turning your current customers into fans, advocates, promoters and ambassadors. You want customers to feel...
The Buying Decision Process
In 1910, American philosopher, psychologist, and educational reformer John Dewey introduced the five stages of the customer’s buying process: Problem / Recognition Information Search Evaluation of AlternativesPurchase DecisionPost Purchase Behavior Problem /...
Building Interest
Now that you’ve gotten people’s attention, what are you going to do to entice them to do a deep dive into your business? How are you going to get total strangers to click on multiple links, read your content, leave you their email addresses, etc.? Know Who You Are...