by Gminski Stubbs | Dec 6, 2023 | business, Lifestyle, Marketing, Mindset, Motivation
One lesson I had to quickly learn was to reduce self and elevate the client. The thing is, I’m an extrovert, and many extroverts tend to talk too much. I found out the hard way that I must control my natural tendency if I want to increase my chances of closing deals....
by Gminski Stubbs | Jan 31, 2020 | business, Marketing, small business
Studies show that customer acquisition costs 5 to 25 times more than customer retention. So, it makes business sense to focus your time, energy and money into turning your current customers into fans, advocates, promoters and ambassadors. You want customers to feel...
by Gminski Stubbs | Jan 22, 2020 | business, Marketing, small business
In 1910, American philosopher, psychologist, and educational reformer John Dewey introduced the five stages of the customer’s buying process: Problem / Recognition Information Search Evaluation of AlternativesPurchase DecisionPost Purchase Behavior Problem /...
by Gminski Stubbs | Jan 9, 2020 | Marketing, small business
Now that you’ve gotten people’s attention, what are you going to do to entice them to do a deep dive into your business? How are you going to get total strangers to click on multiple links, read your content, leave you their email addresses, etc.? Know Who You Are...
by Gminski Stubbs | Dec 17, 2019 | business, Marketing, small business
Your website is up, you have more business cards than you know what to do with and all your other processes are in place, but there’s only one problem… no one knows about you or your business. I tell people all the time, the setup is the first many steps when it comes...
by Gminski Stubbs | Dec 16, 2019 | Marketing, Uncategorized
The issue that many small business owners have expressed to me over the years is that they don’t get many visitors to their website and the ones that do find them online don’t stay. Many factors lead to people not visiting your website or leaving once they get there....
