The Buying Decision Process
In 1910, American philosopher, psychologist, and educational reformer John Dewey introduced the five stages of the customer’s buying process: Problem / Recognition Information Search Evaluation of AlternativesPurchase DecisionPost Purchase Behavior Problem /...
Building Interest
Now that you’ve gotten people’s attention, what are you going to do to entice them to do a deep dive into your business? How are you going to get total strangers to click on multiple links, read your content, leave you their email addresses, etc.? Know Who You Are...
5 Ways to Quickly Build Brand Awareness
Your website is up, you have more business cards than you know what to do with and all your other processes are in place, but there’s only one problem… no one knows about you or your business. I tell people all the time, the setup is the first many steps when it comes...
What Is a Sales Funnel?
The issue that many small business owners have expressed to me over the years is that they don’t get many visitors to their website and the ones that do find them online don’t stay. Many factors lead to people not visiting your website or leaving once they get there....