Life Is Like a Pyramid

Life is like a pyramid. There’s plenty of room at the bottom, but things get tighter as we move up. There are fewer opportunities and more challenges, making it harder to reach the peak. At the lower levels, things are easier—that’s why so many people are there....
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Where’s Your Sense of Adventure?

Just like in the movies, life is a never-ending journey. Once a task, event, or workshop is complete, it’s on to the next thing.

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Reference Points

I was driving back from the gym with my son the other day and he wanted to play an old song for me… one from my era. Mind you, I had this dude when I was 20, so it’s not like my era is that far from his. We listened to the song and we both agreed it was amazing. I was...
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Entrepreneurship & Life Hacks

Life no matter what your title can be a lot to balance. Join me as I share my passion for entrepreneurship and life hacks that keep me grounded and productive.

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The Buying Decision Process

The Buying Decision Process

In 1910, American philosopher, psychologist, and educational reformer John Dewey introduced the five stages of the customer’s buying process: Problem / Recognition Information Search Evaluation of AlternativesPurchase DecisionPost Purchase Behavior Problem /...

Building Interest

Building Interest

Now that you’ve gotten people’s attention, what are you going to do to entice them to do a deep dive into your business? How are you going to get total strangers to click on multiple links, read your content, leave you their email addresses, etc.? Know Who You Are...

5 Ways to Quickly Build Brand Awareness

5 Ways to Quickly Build Brand Awareness

Your website is up, you have more business cards than you know what to do with and all your other processes are in place, but there’s only one problem… no one knows about you or your business. I tell people all the time, the setup is the first many steps when it comes...