The Two-Minute Rule

Many people strive to be more productive once a new year rolls around. Even if they don’t use the term “productive”, it’s usually related to it, like reading more, creating more content, writing more, etc.  Most people have good intentions and are extremely...
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Why Business Processes Are Key

In the ever-changing business world, there is one thing that can’t be understated… the importance of well-defined and optimized business processes. Whether you’re a new entrepreneur, a seasoned executive, or a small business owner,  mastering your business...
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Difficulty Staying Organized

If you desire to be more organized, treat it like working out. Break it down into manageable habits, and focus on making small, consistent improvements.

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Entrepreneurship & Life Hacks

Life no matter what your title can be a lot to balance. Join me as I share my passion for entrepreneurship and life hacks that keep me grounded and productive.

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The Buying Decision Process

The Buying Decision Process

In 1910, American philosopher, psychologist, and educational reformer John Dewey introduced the five stages of the customer’s buying process: Problem / Recognition Information Search Evaluation of AlternativesPurchase DecisionPost Purchase Behavior Problem /...

Building Interest

Building Interest

Now that you’ve gotten people’s attention, what are you going to do to entice them to do a deep dive into your business? How are you going to get total strangers to click on multiple links, read your content, leave you their email addresses, etc.? Know Who You Are...

5 Ways to Quickly Build Brand Awareness

5 Ways to Quickly Build Brand Awareness

Your website is up, you have more business cards than you know what to do with and all your other processes are in place, but there’s only one problem… no one knows about you or your business. I tell people all the time, the setup is the first many steps when it comes...