This Is Corny
One of my goals this year was to be more active on social media. I must be honest; I struggled with this because I’ve had posts ready to go numerous times and deleted them because I thought they were corny. I know some would say I’m worrying too much about other...
Sharpen Your Edge
I love a good success story. To hear how some people have been able to pull themselves out of horrendous conditions and build themselves into business moguls, sports heroes, etc. will never get old. But have you ever sat back and thought about how many of these...
What Are Your Non-Negotiables
I was listening to a podcast the other day and the host was talking about successful people and some of the habits that made them so productive. He touched on a few different topics, but the one that stuck out to me the most was that they all have...
5 Tips for Building Brand Loyalty That Keeps Customers Coming Back
Studies show that customer acquisition costs 5 to 25 times more than customer retention. So, it makes business sense to focus your time, energy and money into turning your current customers into fans, advocates, promoters and ambassadors. You want customers to feel...
The Buying Decision Process
In 1910, American philosopher, psychologist, and educational reformer John Dewey introduced the five stages of the customer’s buying process: Problem / Recognition Information Search Evaluation of AlternativesPurchase DecisionPost Purchase Behavior Problem /...
Building Interest
Now that you’ve gotten people’s attention, what are you going to do to entice them to do a deep dive into your business? How are you going to get total strangers to click on multiple links, read your content, leave you their email addresses, etc.? Know Who You Are...